Guides
AI Search Guides
22 in-depth guides covering every aspect of AI search visibility.
Complete Guide to AI Search Visibility
The definitive guide to understanding and building AI search visibility.
FlagshipThe Master Guide to GEO
Generative Engine Optimisation explained.
FlagshipHow to Get Cited by ChatGPT
Practical citation strategies for ChatGPT.
ChatGPT SEO – Complete UK Guide
How to get your business recommended by ChatGPT.
How to Rank in Perplexity
Perplexity SEO guide – real-time crawler, explicit citations.
How to Appear in Microsoft Copilot
Copilot visibility via Bing + LinkedIn.
How to Appear in Claude AI
Claude values verifiable entity definition above all.
SearchGPT Optimisation
OpenAI's search product – uses Bing as primary data source.
Google AI Mode Optimisation
The new AI-powered search tab replacing traditional results.
Google AI Overview Ranking Factors
What determines citation in AI Overviews.
GEO vs SEO – Complete Comparison
The key differences between GEO and traditional SEO.
Entity SEO for AI Search
How entity authority drives AI recommendations.
Structured Data for AI Search
2.5x higher citation chance with proper schema.
Answer Engine Optimisation (AEO)
Optimising for AI-generated answers.
AI Search ROI – The Business Case
The return on investment from AI search visibility.
Is My Business Visible on AI Search?
How to check your AI visibility yourself.
Who Should I Hire for AI Search?
How to choose the right partner.
Google AI Overview Optimisation
How to get cited in Google AI Overviews using the Google ecosystem.
How AI Chooses Which Businesses to Recommend
The mechanics behind AI recommendations explained.
How to Appear in Perplexity UK
Check and improve your Perplexity visibility.
AI Search for Solicitors
Why law firms score zero and how to fix it.
AI Search for B2B UK
B2B AI visibility - LinkedIn, directories, case studies.